TIME Exclusive: Here Are Rules of Using Emoji You Didn’t Know You Were Following

TIME

There may not be anyone who knows more about emoticons than Tyler Schnoebelen, a man who literally wrote his Stanford doctorate thesis on the subject. He found, for instance, that older people tend to use emoticons with noses, such as [:-)], while younger people are more likely to drop the proboscis. He discovered that roughly 10% of all tweets contain an emoticon. And he observed that the phrase f*** you rarely appears with an emoticon, because those playful little symbols can trivialize feelings like totally hating someone’s guts.

Now an analyst at natural language processing firm Idibon, Schnoebelen has turned his attention to emoticons’ hip young cousins: emoji.

(MORE: The Emoji’s Strange Power)

Disclaimer: There is no instructional grammar primer on how one must use the little graphic symbols known as emoji. And if someone were to write such a work, it would likely be obsolete before…

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